Gute Marken Online GmbH
Christoph-Rapparini-Bogen 25 (3. OG)
80639 Munich

E-Mail: info@gutemarken.com
Phone: 089 143 67 152-999

Represented by:
Thorsten Höllger (CEO)

Data protection officer:
Gerrit Guggenberger
E-Mail: datenschutz@gutemarken.com
Phone: 089 143 67 152-521

Gute Marken Online GmbH operates an online shop at www.men.pierre-cardin.eu (hereinafter referred to as the ‘Website’) offering products from New P.C. GmbH, Elverdisser Straße 313, 32052 Herford, (hereinafter referred to as the ‘Manufacturer’) and collects personal data in the process. With this privacy policy, we want to inform you about the extent and purposes for which we collect personal data and what rights you have.

Rights of data subjects:
We would like to point out that you can exercise the following rights regarding our processing of your personal data at any time and free of charge:

• Right to information Art. 15 GDPR
• Right to rectification Art. 16 GDPR
• Right to erasure Art. 17 GDPR
• Right to restriction of processing Art. 18 GDPR
• Right to data portability Art. 20 GDPR
• If the processing is based on the protection of legitimate interests: Right to object Art. 21 GDPR
• If the processing is based on consent: Right to object Art. 7(3) GDPR

Right to lodge a complaint:
Furthermore, we would like to point out that you have the right to lodge a complaint with a data protection authority if you believe that processing violates data protection laws. For this purpose, you can contact the following supervisory authority, for example:

Bavarian State Office for Data Protection Supervision
Promenade 606
91522 Ansbach

You can use this page to subscribe to our newsletter, which will keep you informed about our latest interesting offers.

We use the double opt-in procedure for newsletter subscriptions. This means that after you subscribe, we will send an email to the email address you provided, asking you to confirm that you wish to receive our newsletter. We also store the IP address from which the registration was made and the time of registration and clicking on the confirmation link. The purpose of this procedure is to document your registration and prevent possible misuse of your personal data.

If we request further information in addition to your email address, this is voluntary information that we use exclusively to address you personally.

When you register for the newsletter, your email address will be used to send you the newsletter, for which we will obtain your consent during the registration process. You can revoke your consent at any time or unsubscribe from the newsletter. We store your data until you unsubscribe from the newsletter or revoke your consent. You can unsubscribe at any time by sending a message to the contact address described above or by using the link provided in the newsletter.

Use of the online shop:

Personal data is collected when you provide it to us when placing an order or opening a customer account. All customer data is stored and processed by us in compliance with the relevant data protection laws.

When you place an order, we collect the following data from you:

• Surname, first name, title
• Payment details
• Contact details (email, telephone)
• Address and order details

Without your separate consent, we use the data you provide exclusively for the fulfilment and processing of your order. This also includes passing on your data to shipping service providers in order to deliver your order. If necessary for payment processing, we also pass on your data to our house bank or an external payment service provider. Mandatory information required for processing the order is marked separately. The remaining information is voluntary.

You can voluntarily create a customer account, which allows us to store your data for future purchases. If you create a customer account, the data you provide will be stored revocably. You can have your customer account and the data it contains deleted by contacting our customer service. If your data is subject to a legal retention obligation, its processing will be restricted and deleted at the end of the legal retention obligation.

Once the contract has been fully executed and the purchase price has been paid in full, your data will be blocked for further use and deleted after the expiry of the retention periods under tax and commercial law.

The legal basis for processing this data for the purpose of processing your order and creating and managing your customer account is Art. 6 (1) (b) GDPR. The legal basis for storing your data in accordance with commercial and tax law retention periods is Art. 6 (1) (c) GDPR.

We will only pass on the data you provide during the ordering process to the manufacturer if you have given us your consent to do so during the ordering process. The manufacturer will then use your personal data for its own advertising purposes and for market and opinion research. You can revoke your consent at any time, either in whole or in part, with effect for the future.

Automated decision-making:

Our company regularly checks your credit rating when concluding contracts and, in certain cases where there is a legitimate interest, also for existing customers. To this end, we work together with Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss, from whom we obtain the necessary data. For this purpose, we transmit your name and contact details to Creditreform Boniversum GmbH. Information pursuant to Art. 14 of the EU General Data Protection Regulation on the data processing carried out by Creditreform Boniversum GmbH can be found here: https://www.boniversum.de/datenschutzerklaerung

We only carry out a credit check if you select a payment method for your order where we bear the risk of non-payment. In this case, we process your personal data for the purpose of making an automated decision as to whether the purchase contract can be concluded using your chosen payment method. This decision is based solely on the automated processing of your personal data as part of the credit check. If your credit check is positive, you can complete your order using your chosen payment method. The decision is therefore made without checking your interest in purchasing or any other influence on the decision-making process by one of our employees.

The purpose of the processing is to provide information about your creditworthiness. The processing is necessary in order to conclude a contract with you and to protect our legitimate interest in avoiding payment defaults. The legal basis for the processing is Art. 6 para. 1 lit. a, f GDPR.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

This website uses Google Analytics with the extension ‘_anonymizeIp()’. This means that IP addresses are processed in truncated form, thus excluding the possibility of personal references. Insofar as the data collected about you is personal, it is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.

Furthermore, this site uses Google Analytics reports on performance by demographic characteristics and interests, which store demographic characteristics such as age and gender in a cookie. This data cannot be traced back to a specific person and can be deactivated at any time via the ad settings. Further information on Google’s terms and conditions can be found at www.google.com/intl/de/privacy

If you do not want Google Analytics to collect and process your activities as described above, you can disable this via the cookie settings.

If you do not wish to participate in ADTECH’s measurement, you can object to this by clicking on the following link: Deactivate tracking

We process this data in order to protect our legitimate interests, to evaluate the effectiveness of our advertisements, to show you advertisements that match your interests and to avoid showing you the same advertisements multiple times. The legal basis for processing is Art. 6 (1) lit. f GDPR.

Yahoo! Analytics

The website uses Yahoo! Analytics, a service provided by Oath (EMEA) Limited (formerly known as Yahoo! EMEA Limited), 5-7 Point Square, North Wall Quay, Dublin 1, Ireland (hereinafter referred to as ‘Yahoo!’). Yahoo Web Analytics is a browser-based system that collects information about visitors to our customers‘ websites.

Collection and use of your data

Yahoo Web Analytics uses web beacons and cookies to collect data about visitors to our customers‘ websites. This data is sent to Yahoo by your web browser as part of your interaction with the website. This data typically includes the time spent on web pages, the links clicked on, or the advertisements viewed on these pages. This data is collected by Yahoo Web Analytics so that Yahoo can gather statistical information. The cookies used by Yahoo Web Analytics do not contain any personal data such as name, age or telephone number.

Yahoo! collects this data on our behalf. In addition, we may use the browser data collected by Yahoo Web Analytics to improve our products and services and to display advertisements for goods and services that are of interest to our users.

Your deactivation options

Most browsers accept cookies in accordance with your preferences. You can change your browser settings so that it does not accept any cookies or third-party cookies. If you do not want to accept cookies, you may not be able to log in to websites or use features that require cookies.

If you do not want Yahoo to collect and process data about your activities as described above, you can deactivate this here:

We use Yahoo! Analytics to protect our legitimate interest in adapting the website to your needs and continuously improving it. The legal basis for data processing is Art. 6 (1) lit. f GDPR.

The Reach Group

This website uses additional web analytics services provided by The Reach Group GmbH, Am Karlsbad 16, 10785 Berlin, to collect and store data, which is used to create usage profiles using pseudonyms. The data required for this purpose was stored and processed during your visit to the website. These user profiles are used to analyse visitor behaviour and are evaluated to improve and tailor our offering and to deliver personalised advertising. At no time can a connection be made to your person or your location. Even now, this assignment is not possible. You can object to the collection and storage of data for web analysis purposes at any time with future effect by clicking on the following link: http://hal9000.redintelligence.net/retargetingmanager.php?c=491296&h=2486ceac931d

We process this data in order to protect our legitimate interests, to evaluate the effectiveness of our advertisements, to show you advertisements that match your interests and to avoid showing you advertisements multiple times. The legal basis for the processing is Art. 6 para. 1 lit. f GDPR.